Proactiv Solution:

Eight years ago, two dermatologists developed what they believed was a medical breakthrough in fighting acne. They called it Proactiv Solution -"proactive" because the formulas could heal existing blemishes, and proactively help prevent new ones from forming. The two doctors, Katie Rodan and Kathy Fields, had a mission: to help millions of people put acne in the past. Today, Proactiv Solution is the #1-selling acne system in America...but you won't find it in stores.

So how did Proactiv Solution become a word-of-mouth phenomenon? And why are thousands of people like you...to superstars like Vanessa Williams and Jessica Simpson...calling us to talk about it? Because it works.

How it started:

From early on, we learn that having a smooth, clear complexion is an attribute of physical attractiveness. However, as we age, maintaining that healthy glow becomes more difficult.

The face is the most exposed part of the body, vulnerable to the harsh rays of the sun. The face is also subject to acne , rashes, allergic reactions, and injuries that may leave permanent scars. Proactiv Solution has a wonder array of products to help you achieve optimal results.

Looking beyond spot treatment:

If you’re fighting a battle against acne, you’ve probably tried many different treatments and products…only to be disappointed. That’s because many common acne medications are “spot treatments,” designed specifically to treat existing blemishes after they have already appeared on your face.

Proactiv Solution is different – It’s a complete skin treatment system that fights acne in 3 simple steps. Instead of treating one pimple at a time, our products were developed by dermatologists to work together on your whole face – to literally helps stop acne before it starts.

Finding a better way to treat acne:

Together, Drs. Rodan and Fields have treated more than 160,000 patients. Using their combined knowledge and experience, they began working on a revolutionary new way to treat acne - a system that would go beyond traditional "spot treatments" to treat the whole face with a combination of several powerful acne-fighting products. They called it Proactiv Solution -"proactive" because these formulas could heal existing blemishes and proactively help prevent new ones from forming. More about How Proactiv works.

"Proactiv Solution is a very safe, very comprehensive acne system." Dr. Fields continues. "It's not just one medicine, not spot treatment, but treating the whole face every day. By doing that with several different medicines, we can really get a hold of the problem and prevent future breakouts. For us, that's very important because we can change lives, the self esteem of millions of people."

They also knew from one-on-one experience that patients wanted their acne treatments to feel like expensive department store skin care products, not grocery store spot treatments. "We decided to come up with a system that would be just like the way we dermatologists treat acne every day in our offices," says Dr. Rodan, "but give people the elegant skin care that they really want...so they will stick with the program, get results and continue to see results the longer they use it."

Over a five-year period, Drs. Rodan and Fields developed what was to become the first comprehensive acne skin care system of its kind: Proactiv Solution. The system combines finely milled prescription-grade acne medicine with soothing, spa-quality botanicals to create a powerful acne-fighting system that leaves skin feeling luxuriously pampered...smooth...clean...and CLEAR.

After Drs. Rodan and Fields completed the development of Proactiv Solution, they chose to spread their clear-skin message with infomercials rather than selling their products in stores. Why?

Dr. Fields explains: "We realized that if our products were simply sitting on a drugstore shelf, no one was going to get the point that acne is complicated. Acne is a condition you have to treat every day because spot therapy isn't going to give you an answer. We wanted to find a place where we could talk about acne, really explain it, like an office visit in the privacy of your own bedroom - not in the middle of a grocery store."

And they found that place - on TV. With a half-hour infomercial, Drs. Rodan and Fields found a medium in which they could build a deeper relationship with people...and develop a whole new way of educating them about acne and how to prevent it.

"We wanted to basically do what we do in our offices every day - treating one patient at a time - and somehow replicate that and bring that to as many people as possible," says Dr. Rodan. When we see those patients, we end every visit with: you have any problems, you call me. And we've been able to do that with our Customer Service representatives so that if patients have a question, they can pick up the phone and get the answer."

The products really worked...and the concept exploded! Customers first started using Proactiv Solution in 1995. Soon after, mail started pouring in, and people got in touch by the thousands to tell us their personal "Acne Success Stories." They all said the same thing: Proactiv Solution can dramatically change your skin - and your life. Now Proactiv Solution is the best-selling acne system in America, with satisfied customers all over the world.

What's more, the doctors have realized their vision of creating a caring, educational relationship with their customers. Today Proactiv Solution employs more than 400 dedicated Customer Service representatives to answer any questions you may have about using Proactiv Solution. The toll-free number is right on the bottle, and representatives are available to help you 24 hours a day, 7 days a week.

At Proactiv Solution, we know that fighting acne is a long-term commitment - and we're committed to standing by you every step of the way.