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The Hoodia gordonii plant is classified as a succulent, which is a botanical that is similar to a cactus, but produces flowers. Growing to a maximum of 6 feet in height, pollination of the Hoodia plant is carried out by flies that are attracted to the unpleasant smell of its flowers. The Hoodia cactus takes approximately 5 years to harvest. It is called Xhoba by the San people of the Kalahari, while Hoodia gordonii is the common plant name. Native to the semi-arid regions of South Africa , the Hoodia gordonii cactus has been traditionally used for many years by the San Bushmen of the Kalahari as an appetite suppressant. Its ability in controlling appetite by eating the flesh from its stem is what makes Hoodia gordonii so popular today.
So, what is the science behind Hoodia gordonii as an effective weight loss solution? During the 1960s, research conducted by South Africa's Council for Scientific and Industrial Research (CSIR) on indigenous plants reaffirmed that Hoodia gordonii is effective in reducing food intake on animal test subjects. Eventually, CSIR was able to isolate the molecule that was responsible for appetite suppression, naming it P57, and patenting the extraction formula and process in 1997. The patent was then licensed to Phytopharm, a British pharmaceutical company, the following year.
Becoming aware of Hoodia 's potential as a weight loss aid , Pfizer bought the rights to market and develop a weight loss tablet from the P57 extract by subleasing the patent held by Phytopharm for $21 million USD. However, the costs to extract the molecule proved to be too much for mass production. Hence, Pfizer ended the agreement in 2003 and Unilever stepped in to use Hoodia in its line of weight loss and dieting supplements in 2004. To date, neither company has yet to market any weightloss products associated with Hoodia gordonii .
On several major news network programs and reports such as ABC News, BBC News, and CBS' 60 Minutes Hoodia was further publicized as one of the biggest discoveries for the weight loss market. Through these programs, the public has come to know Hoodia gordonii as an essential part of their weight loss plans . Now that you have gained some insight into what Hoodia gordonii is , the following sections will offer tips on how to buy Hoodia , possible scams, and other useful information. |